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Home Staging – Expense or Investment?

There are tons of home sellers who still have not made their mind up about whether they should stage their home or not. This is not just your average home owner, I am talking about investors, banks, home builders, and literally anyone who has a home listed for sale.

Most people still think of home staging as an expense, a financial burden or outlay. It is true that when you sell your house it will cost you money. Maybe repairs have to be done, and updates need to be made. Whether you hire a realtor or sell your home yourself, there is still a cost for getting your home listed and advertised so that buyers can find it. There are other costs like inspections and appraisals that a seller may incur. For every month that a house sits vacant, you incur carry costs that you will not get back. Even if you sell your house “AS-IS” you are inviting low ball offers and leaving money on the table.

As the old adage goes “It takes money to make money”. Selling a home is not free. So how can you minimize your outlay and maximize your return? By having your house professionally staged before you list it.

Here are some of the returns you’ll get on your home staging investment:

  1. Increased home value – Statistics show that staged homes can appraise for a higher value than non-staged homes.
  2. Increased buyer appeal – The more potential buyers that visit your home the higher your chances are for a quick sale.
  3. Increased marketability – The better a home looks the more money buyers are will to pay for it.
  4. Minimizes the chance of taking a price reduction – Statistics show that staged homes sell faster than non-staged homes and for more money.
  5. Home Staging can be tax deductible - Considered as an advertising expense you may be able to deduct your staging investment from the sale price of the home. Please seek advise from your tax advisor to see if you qualify. (Reference IRS Publication 523)

What other marketing tool do you know of when selling your home can do so much for so little? Most times home staging is more affordable than you may think.

You will have expenses when you sell your home but staging is an investment that you will immediately see a return on. Hiring a knowledgeable and professional Home Stager/Property Stylist will only help you. And may actually save you money as we know of budget-friendly decorating tips and low cost updates that will increase the appeal of your home.

Don’t leave money on the table, get your home professionally staged!

Written by Tanya Venable, Owner and Principal Property Stylist at Fresh Eye Designs, LLC. We work with Occupied and Vacant Home Sellers to get your house sold quickly and profitably! Offering a wide array of Home Staging services in the Anderson, Greater Greenville, and Spartanburg areas of South Carolina, we are Greenville’s Upscale Home Staging and ReStyles Company. Give us a call at 864.351.8305, to see how we can assist you with getting your home sold. At Fresh Eye Designs LLC, Staged Equals Sold!

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Why you need a Fresh Eye when you are selling your home

Selling a home is not as easy as it was 20 years ago. When all you had to do was stick a sign in the yard, take some pictures and boom you had a sale. Today buyers have a huge lists of wants and “must-haves” when it comes to purchasing the right home. Buyers also have a lot of options due to the sheer volume of homes that on the market. With the shape of the economy, it is not uncommon to see 5 or 10 homes in the same subdivision listed for sale.

With all this competition, how can you a home seller make your home stand out from the rest? How can you drive buyers to your front door and get them to want to come in? By getting a Fresh Eye to help you prepare your home for sale before you have it listed.

It is a basic fact that the more prepared you are to deal with a situation the better the outcome. You have a higher chance at passing a test if you study for it. If you prepare to give a speech chances are your delivery will be much better than if you just wing it.

By having a Home Stager/Property Stylist come in with a Fresh point of view and give you an honest opinion about your home, you will be prepared to secure a quick and profitable sale.

Because you have lived in your home for a while there are probably a lot of things that you may not pay attention to that could hinder or delay the sale of your home. For example, let’s say you have pets. Most people who live with pets on a daily basis become accustomed to the smell of their pets. This is not to say that all homes with pets have odors, many of them don’t. But if your does can you tell? Buyers walking into your home for the first time could be overwhelmed by the smell, especially if one has allergies.

The same is the case with minor repairs that have been overlooked or put on the back burner. Broken glass, damaged rugs, or even uncovered electrical outlets can turn buyers away. A Fresh Eye will notice these issues immediately and can help you address them before they become a deterrent for potential buyers.

Has your home been on the market for a while with no interest and you don’t know why? A Fresh Eye can tell you what the issues are and help you increase the salability of your home.

In this market, buyers are hard to come by. Make sure you aren’t turning any buyers off and loosing a potential sale. Prepare your home for a quick and profitable sale, invest in hiring a Home Stager/Property Stylist today!

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What Is A Property Stylist?

One reason why I love what I do is because it’s creates interest all around. People are interested to know what Home Staging and ReStyles are all about. I love to educate them. And of course they want to know what a Property Stylist is as well and one reason why I chose that title.

Another reason, I chose the title Property Stylist is becasuse it really encompasses all that I do as a Home Stager. The average home stager is not average at all! Most Home Stagers provide more services than just home staging alone. From downsizing and organizing to restyles and/or holiday decorating, Home Stagers offer a gammut of services that deal with making a home stylish and functional.

I always say “Invigorate your space, Invigorate your life”. Simple budget friendly changes can breathe new life into a space. Property Stylists do just that and give properties style and function that suits the need at the time.

If your home needs staging to be sold, a Property Stylist will create a neutral and inviting palatte that will appeal to the majority of buyers to get that home sold quickly and profitably. If you want to update the look of your home and create a dream space, we do that too. By listening to your vision for the space we will bring your dreams to life and create the space you have always wanted. Can’t see pass the clutter to determine what you want? We can help there as well.

De-cluttering is a major aspect in Home Staging so we do it well. But de-cluttering is not just for selling a home. A clutter free home can not only help increase your creativity but also helps you feel more relaxed and you will enjoy your space more.

Do you have a special event coming up? Need to host a dinner party, a bridal shower, or holiday dinner? Property Stylists have that covered too. Most ReStyles or themed decorating can be completed in a day.

Need serious work done? Property Stylists can also oversee remodeling or renovation projects.

Realtors, Investors or Builders, we offer services for you as well. From simple design and color consultations to full service home staging, we can assist you in securing a quick and profitable sale for your property/listing.

Whatever design dilemma you may have, a Property Stylist can assist you! If you are unsure as to what services your local Home Stager/Property Stylist offers, give them a call and explain your design dilemma. I am sure they will come up with a fresh and creative solution for you.

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